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Specialised solutions in researched
written communications
Effective positional business writing requires time to reflect, to research, and to craft. If your business can’t dedicate the resources to the task, your ability to be seen as a leader in your industry may suffer.
When the issues are new or your audience needs to learn about it, an explorative piece will provide them with new information in a way that they can easily absorb and understand. It is vital that it is accurate as it will shape how people interpret subsequent information.
Examples:
- Introductory brochures
- Fact sheets
- Magazine articles
When your audience knows the issues and you need to debate various positions, a deliberative piece is ideal. Unlike a sales piece, this type of writing presents both sides fully and fairly so your audience can see that you are knowledgeable of the issues and can be trusted to help them reach a decision.
Examples:
- Discussion papers
- Newsletters
- Blog posts
If you need to persuade an educated reader to take a preferred position, then this style of writing is right for you. In the same way that a marketing piece provides a message that helps to create an environment conducive to a sale, a persuasive piece sells your idea or position and encourages the audience to take action.
Examples:
- Speeches
- Submissions
- Proposals